Four manuals and the toolkit.
Same subject, four depths. The sentence under each cover is the one the reader of that tier would have said about their own situation — take the one that sounds like something you have actually thought this month, not the one you would like to be true by December.
Swipe, drag, or use the arrows. Every tier contains the one below it, complete.
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STARTER
$9$1952% OFF 3 left at this price 84 pages ·15 chaptersI don't know where to start.
SEE WHAT’S INSIDE Buy STARTER — $9 -
OPERATOR
$19$3951% OFF 3 left at this price 156 pages ·27 chaptersI post. Nothing turns into money.
SEE WHAT’S INSIDE Buy OPERATOR — $19 -
SCALE
$39$6943% OFF 3 left at this price 263 pages ·46 chaptersI'm at three grand and it took everything I have.
SEE WHAT’S INSIDE Buy SCALE — $39 -
COMMAND
$49$9749% OFF 3 left at this price 372 pages ·69 chaptersI lost the account. / I have three models and chaos.
SEE WHAT’S INSIDE Buy COMMAND — $49 -
The Operator Toolkit
$29$3925% OFF 3 left at this price 12 Claude skills · prompt libraryTwelve Claude skills and the prompt library.
SEE WHAT’S INSIDE Buy The Operator Toolkit — $29
What each tier adds.
Every chapter in all four manuals, listed by name, with a mark against each tier that contains it. This table is generated from the files themselves, not written by hand — which means it cannot flatter the expensive one or quietly forget something the cheap one is missing.
Read the columns left to right and you can see the cumulative rule working: nothing disappears as you move up. What changes is how many bold marks appear — the chapters that are new at that depth. If a row matters to you and the mark is missing in a column, that is the honest reason to look one tier higher, and the only one worth acting on.
A grey check means the chapter is inherited from the tier below. A bold check means it is new in that tier.
| Chapter | STARTER$9 | OPERATOR$19 | SCALE$39 | COMMAND$49 |
|---|---|---|---|---|
| Foundation | ||||
| 03 The Operator Stack | ✓ | ✓ | ✓ | ✓ |
| 04 The economics nobody screenshots | ✓ | ✓ | ✓ | ✓ |
| 05 Six operators, six paths | — | — | — | ✓ |
| 06 Teardown: a 42-million-view reel | — | — | — | ✓ |
| Layer 1 · Persona | ||||
| 11 Choosing a niche that pays | ✓ | ✓ | ✓ | ✓ |
| 10 Persona: building someone specific | ✓ | ✓ | ✓ | ✓ |
| 12 Building a brand, not a feed | — | — | ✓ | ✓ |
| Layer 2 · Factory | ||||
| 20 Factory: content on demand | ✓ | ✓ | ✓ | ✓ |
| 21 The image pipeline in detail | — | ✓ | ✓ | ✓ |
| 22 Video production and its economics | — | ✓ | ✓ | ✓ |
| 23 Batching, storage and asset systems | — | — | ✓ | ✓ |
| 24 Automating the factory | — | — | — | ✓ |
| 25 The monetisation tier: the content that is actually sold | ✓ | ✓ | ✓ | ✓ |
| 25 The lines that are not negotiable | ✓ | ✓ | ✓ | ✓ |
| 26 Producing the monetisation tier | — | ✓ | ✓ | ✓ |
| 27 Video, voice and the live moment | — | — | ✓ | ✓ |
| Layer 3 · Trust | ||||
| 30 Trust: why the platform lets her live | ✓ | ✓ | ✓ | ✓ |
| 31 The clean-file protocol | — | ✓ | ✓ | ✓ |
| 32 Hardware, network and identity isolation | — | — | ✓ | ✓ |
| 33 The warm-up protocol | — | — | ✓ | ✓ |
| 34 Ban forensics: nine documented losses | — | — | ✓ | ✓ |
| 35 Continuity: surviving the loss | — | — | — | ✓ |
| 36 Platform enforcement reference | — | — | — | ✓ |
| 38 Recovery: getting a disabled account back | — | — | ✓ | ✓ |
| 37 Transparency law: what changed in August 2026 | ✓ | ✓ | ✓ | ✓ |
| 39 Adult content: obligations that are not platform rules | — | ✓ | ✓ | ✓ |
| Layer 4 · Reach | ||||
| 40 Reach: manufacturing attention | ✓ | ✓ | ✓ | ✓ |
| 41 Split testing: turning one hit into a formula | — | ✓ | ✓ | ✓ |
| 42 Running the primary account | — | ✓ | ✓ | ✓ |
| 43 The forum funnel | — | ✓ | ✓ | ✓ |
| 44 The multi-platform funnel | — | — | ✓ | ✓ |
| 45 Scaling by accounts | — | — | ✓ | ✓ |
| 46 Device farms and account infrastructure | — | — | — | ✓ |
| 47 The anatomy of a viral video | — | — | ✓ | ✓ |
| 48 Hook taxonomy | — | — | ✓ | ✓ |
| 4a Copy: captions, bio and calls to action | — | — | — | ✓ |
| 4b Comments, DMs and the top of the funnel | — | — | — | ✓ |
| 4c Reading the analytics | — | — | — | ✓ |
| 49 Content playbook: 60 concepts | — | — | — | ✓ |
| Layer 5 · Revenue | ||||
| 50 Revenue: attention into money | ✓ | ✓ | ✓ | ✓ |
| 51 The funnel and its instrumentation | — | ✓ | ✓ | ✓ |
| 52 Chatting: the revenue engine | — | ✓ | ✓ | ✓ |
| 53 Scripts: the sale as a sequence | — | — | ✓ | ✓ |
| 54 Whales: where 80% of the money is | — | — | ✓ | ✓ |
| 55 Building the team | — | — | ✓ | ✓ |
| 56 Unit economics | — | — | ✓ | ✓ |
| 57 The launch playbook | — | — | ✓ | ✓ |
| 58 The monetisation page | — | — | ✓ | ✓ |
| 59 Automating the money page | — | — | — | ✓ |
| 60 Customs, tips and recurring revenue | — | — | — | ✓ |
| 61 Selling the ladder | — | ✓ | ✓ | ✓ |
| Systems and delegation | ||||
| 70 Standard operating procedures | — | — | — | ✓ |
| 71 The prompt library | — | — | — | ✓ |
| 72 The hiring pack | — | — | — | ✓ |
| 73 Running multiple models | — | — | — | ✓ |
| 74 Tool stack reference | — | — | — | ✓ |
| The plan and the trackers | ||||
| 84 Week one, hour by hour | — | — | — | ✓ |
| 80 The first 30 days | ✓ | ✓ | ✓ | ✓ |
| 81 The weekly operating system | — | ✓ | ✓ | ✓ |
| 82 Days 31–90: the build-out | — | — | — | ✓ |
| 83 The tracker set | — | — | — | ✓ |
| 85 The mistakes that cost the most | ✓ | ✓ | ✓ | ✓ |
| 86 Diagnostics: finding the broken layer | — | — | ✓ | ✓ |
| 87 Post-mortems and retrospectives | — | — | — | ✓ |
| Reference | ||||
| 90 Questions you have right now | ✓ | ✓ | ✓ | ✓ |
| 91 Advanced questions | — | — | ✓ | ✓ |
| 97 Glossary and quick reference | — | — | — | ✓ |
| 98 Business administration | — | — | — | ✓ |
| 99 The next 24 hours | ✓ | ✓ | ✓ | ✓ |